Most teams keep strategy in one tool and delivery in another, then spend meetings arguing about whether the two still agree. We put them on the same record.
The ladder
- Initiatives are now native — the bigger bets that sit above individual features.
- Every feature links up to an objective or an initiative, so you can trace a shipped thing back to the goal it was meant to move.
- Ideas have a home. A built-in backlog with votes, so demand is visible instead of buried in a spreadsheet.
- Promote to feature. When an idea earns it, turn it into a feature in one step and it keeps its link to the goal above it.
Why on one record
Because the alternative is drift. When strategy lives in a separate app, the roadmap quietly stops matching the plan. Here the line-of-sight is the data model — walk up from any task and you land on the objective it serves.