The board was always good at product work. Now it's good at your work — whatever that is.
Boards for anything
You can create your own Kanban boards, not just the built-in product one:
- A Business board for the things that don't fit a sprint.
- A Marketing board for campaigns in flight.
- An ops board, a hiring board, a launch board — whatever your team actually tracks.
Same engine, same drag-and-drop, same speed. The difference is they're yours to shape: name the columns, arrange the stages, and run each board the way that team works instead of forcing everything through one layout.
Why it matters
Most teams have more than one kind of work, and stuffing it all into a single product board either clutters it or pushes half the team into a separate tool. Now the non-product work lives on the same spine as everything else — connected, not exiled to another app.