The web analytics SDK picked up a lot of new signal, and it still fits in a fraction of the bundle a typical tracker ships.
What's new
- Form friction — where people abandon a form, field by field.
- Downloads & contact clicks — file downloads,
mailto:andtel:clicks. - Rage clicks & JS errors — frustration and breakage, captured automatically.
- Core Web Vitals — real-user LCP, INP, CLS, and TTFB, no setup.
- First-touch attribution + cross-domain linking — the original channel rides with the visitor across your marketing site and app.
Why it matters
Every one of these joins to revenue. Because first-touch attribution follows the visitor → user → account chain, you can finally see which channels bring in the customers who actually pay — not just the ones who click.
The detail
- 5.9 KB gzipped — a fraction of the usual 40–90 KB.
- Cookieless, and honors Do-Not-Track and Global Privacy Control.
- Known bot traffic is filtered before it can skew your numbers.